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The hotel workers’ union has become one of the most feared political forces in New York.
Airbnb’s increasing presence in New York would draw Mr. Ward into action again. In September 2017, he convened a group of top hotel executives to the Liaison hotel in Washington and asked them for $10 million to battle Airbnb,
The money went to a nonprofit entity, known as Share Better, for a media campaign run by Neal Kwatra, Mr. Ward’s longtime political strategist, who was also at the meeting in Washington. Since then, the hotel industry’s money has been spent on community meetings, mailers, online ads and television spots to counter Airbnb’s message.
STRATEgic
CONSULTING
A history of successful progressive grassroots campaigns for social and economic justice, political, labor, non-profit, and corporate organizations.
PUBLIC AFFAIRS & MOVEMENT BUILDING
Coming out of the labor movement with decades of experience in politically charged environments, we are fluent in the affairs of Democrat, Republican, Green, Libertarian, Progressive & Conservative constituents. We build broad support for our campaigns.
SOCIAL
& DIGITAL
Strategic digital campaigns succeed with precise use of big data, delivering dynamic content to specified demographic targets through relevant social media channels: Twitter, Instagram, Facebook, LinkedIn, etc.
TV, RADIO, & PODCAST
Define winning messages and watch momentum build. Political, social, viral—across traditional and digital media platforms—create unique, targeted campaigns that guide political movement.
RESEARCH & DATA ANALYSIS
Political, demographic and market analysis, identifying and disaggregating key community players, engage an accurate audience of the voters, customers, activists, and other stakeholders based on voting history, behavioral, and other interest patterns.
PROGRESSIVE CONTENT
In-house production and strategic targeting of progressive multimedia: video and static advertising for TV, radio and podcast ads, as well as graphic digital ads, direct mail, and digital advocacy.